Are you running a restaurant? Do you have a mobile restaurant application for your customers? If no, you are missing out huge market share in the food delivery service. Having a mobile application for your business is a must if you wanted to attract a maximum number of customers and attain your goal.
There are lots of restaurants that have got huge help in achieving a significant raise in their sales and revenues. But if you are looking forward to having a customized mobile application, it is essential to make sure that your application has all the important features that make it successful.
It doesn’t matter whether you are a 10 table, family-run restaurant or a multi-branched restaurant chain, if you do not have a dedicated mobile app, there are high chances of missing at least a 20% increase in sales.
Here, we have compiled a list of 5 highly effective features that you should not compromise while developing an application for restaurant:
Develop Relationship with Loyalty Program
As we all know that customers are the core of any business and if you do not have them, there would be no one to use your services or purchase products. Companies with customer oriented approach need to treat their loyal customers and make them feel special.
Ultimately, they will be your brand ambassadors. It doesn’t mean that you should provide expensive rewards, but we are talking about loyalty program as this program will increase customer engagement and transactions.
You can develop a relationship with a loyalty program, so choose one such program that best meets your business requirements. You can also use Single-Card Loyalty Program for a single location or Multi-Card Loyalty Program for multiple locations. In addition to this, the statistic module can also be used to comprehend the user behavior and enhance your app to attain better results.
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In-App, Online Ordering, and Mobile Payments
Through online and in-app ordering, customers can avoid long queues or the wait for the order to be taken and delivered. With the capability to pay for their orders beforehand, it takes customers to one step forward and makes their task convenient.
Apart from this, customers, who are ordering online, tend to visit the restaurant 67% more often than those, who don’t. However, 26% of people state that they make use of a restaurant’s application for the ease of making the payment for their orders beforehand.
It will not only make your customers’ life easy and convenient, but it will also boost competence and accuracy for handling orders. These mentioned benefits will allow you to have a clear edge over your competitors no matter whether they are right across the street or pond.
With geo-targeting, you can easily target people based on their location and communication in real-time with their target audience. Once people opt-in to location-based programs, you can notify them of different deals, promotions, and offers when they are in-store even when they come around in the locality.
By this way, customers as well as restaurants owners can get benefits by making interaction relevant so the customers do not get irritated by spam.
In addition to this, iBeacons are another way through which you can engage in geo-targeting. It will give a wonderful opportunity for brands to serve relevant alerts or ads to both existing customers and new customers.
Today, social media integration becomes the essential feature in every application out there. Even for restaurant industry more as customers’ need to review their experience, take pictures of and upload them to their social media accounts like Facebook, Instagram, SnapChat, Twitter, etc.
Along with it, you are also capable of leveraging the social media and tie it with your loyalty or discount programs so that you can lure your existing customers to earn points and rewards for new customers or friends. It will be beneficial hugely as it will attract many new customers and at the same time, enticing a one time customer to visit your restaurant again.
Online Booking or Table Reservations
No matter how big or small your restaurant is, but it might be popular enough that your customers find it difficult to get an empty table. Maybe you have a restaurant that only accommodates prior reservations and not walk-ins.
It doesn’t matter what your situation is, a restaurant mobile application should have a table reservation feature for customers to book in advance. It will also help you to serve your customers in a better way and cut down their frustration that arises while waiting in long queues. This exclusive feature will help your customers to plan their evening perfectly.
Above-mentioned five features are must have in your restaurant application if you are looking forward to delivering an excellent service to your potential customers and make them feel wow. To develop such wonderful restaurant mobile application, you can hire a trusted mobile app development company that has already developed such applications with requisite features.