What is data quality and cleansing – How it can be helpful?

data quality and cleansing

Companies do data purging to focus on clearing space for new data instead of fixing duplicate data in the system. Data deduplication software always revolves around deleting old or duplicate data. However one of the main aims of data cleansing is to clean and consolidate the data to make sure that it is well maintained. It is more of an act of finding and correcting incomplete or inaccurate data from the records or database. Once the software identifies the useless data which is lying in the record then it can focus on replacing the inaccurate data with the accurate ones.

Data cleansing plays an important part especially in running a business in a healthy way. Just like we cleanse our body through diet once in awhile just to make sure we lead a healthy living, the same way, we cleanse our data to ensure that there is no duplicate data redundant data in the business records. Data cleansing is one of the many ways to increase the accuracy of the record maintenance in a database. You might be thinking that it is similar to data purging, but it is not.

The primary aim of data cleansing tool is not only to villain the data in the records but also to make it consistent with various sets of data which could have been merged from different records. Data cleansing can be done for a single record or even multiple sets that are required to be merged or can work together. Basically, right from correcting spelling and typos and labeling the mislabelled data to completing the missing entries, data cleansing does a lot of work. A company which is in a field that completely focuses on data like telecommunication banking or insurance main use tough data cleansing tools to find the errors that are hidden in the data by utilizing algorithms and rules.

For any organization, customer data is one of the important things as it lets your employees engage and interact with your consumers and future prospects to deliver products and services according to their needs and requirements. Nowadays, customer information is changing and developing more than ever and hence it is important for you to make sure that your customer data is 100% accurate.

One of the top problems that several businesses face is linking duplicate data. In this picture perfect world, your company’s customer data would always be the highlight. Every customer name, email ID, contact number, etc. should be 100% accurate so that you can provide your employees up to date information on your customers to get the best results.  However, in reality, the kind of accurate data we are talking about is somewhere lacking,  regardless of the type of business you are into. The next unfortunate thing is that inaccurate data costs you a hell of a lot of money.

The following are the advantages that you can see by cleansing your data once in a while

Improved data quality

Whatever inaccurate, incorrect data you have in your records can be removed with the help of data quality software. Of course, you can build a better and effective prospect list and also the efforts of your consumer acquisition can be increased. Even if you have multichannel customer data, you will be also able to handle that also. This provides you a great chance to make your future marketing goals a huge success.

Data cleansing lets you enhance the quality of your data without any out and that certainly leads you to make better business decisions. And by enhancing the accuracy and making the data consistent, you can improve your response rates and profit margin. By having an accurate data in hand, you can fastly and easily reach out to your customers better than your competitors and notified them of your latest products and services.

Improved work productivity

By maintaining your records clean and proper, you can make sure that your employees or not making any duplicate calls and making the best of their working hours. With an up to date information on your customers and prospects, employees can increase their productivity and efficiency by fastly and easily identifying and working with cleaner records.

By doing so, you will end up saving a lot of money that is associated with having duplicate and inaccurate data.

Improved customer perception

By having the right and accurate information of your customers such as name, address,  phone number, etc. can help you in improving the customer perception of your business and brand. You might be thinking that having a misspelled name is not that a big issue but unfortunately it is a big issue. Spelling your customer’s name wrong or even getting there gender incorrect can land you up in a wrong position as you will not be able to contact your customer because of having wrong information.

Increased account management and analysis

By having a cleaner customer data provides you the power to engage and interact with your customers in an effective way. In addition to that, it can also manage your company’s spending in a better way. By maintaining a clean record, you can easily find ways to reduce unnecessary expenses.

 Improved customer relationships

By data cleansing, you can make sure that your company is targeting the right customer niche. If your customers feel that they are not related to your products or services anyway,  then they easily get tossed away. Thus you end up wasting both your valuable money and time. Based on the information you have, targeting the right customer audience can greatly improve your ROI.

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About Brooke Chloe

Brooke Chloe is digital parenting expert. A writer of latest tech reviews. Her favorite Book is “Pivot of the Universe”. She don't write actually, its all her passion.
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One Response to What is data quality and cleansing – How it can be helpful?

  1. Pingback: Is Your Chrome Running Slow? This is what You Can Do | DIGITAL PARENTING APPS

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